Group of people in front of barrel

Minnesota is a state of plenty, a place full of people who care about others and want to make a difference in their communities. And one of the most basic ways we can care for our neighbors is to make sure they have enough to eat.

Basic Needs, Fulfilled

Hunger dominates. When families are hungry, every other financial goal – such as buying a home or saving for retirement or paying rent – fades to the background.

It’s critical for families to have access to healthy food, and our partnership with Second Harvest Heartland and other food banks across the state help families in need get their fill. Food banks support local food pantries, and can turn every $1 donated into 3 meals for hungry Minnesotans.

In 2020, Affinity Plus, our members and the community came together in a big way to meet the critical need created by the pandemic. In total across a few different campaigns, more than $110,000 was donated to Second Harvest Heartland and other MN based food banks resulting in more than 330,000 meals to Minnesotans in need.

Essential Response

In December, FOX 9 and Affinity Plus employees, members, and other community members worked together to support families in need with Coins for a Cause, a program supporting Second Harvest Heartland and other Minnesota food banks. Coins for a Cause collected more than $42,000 in loose coins from members and communities in December 2020, which Affinity Plus matched for a total of $85,000. That loose change ended up providing 250,000 meals for Minnesotans in need.

Want to get involved? You can donate your MyPlus Rewards® points to Second Harvest Heartland through our Charities of Choice program. Those dollars go to local food banks across the state.