Build Wealth Minnesota: Secure Families Make Stronger Communities

When families are financially secure, their communities benefit. But financial security has to start somewhere, and a good place is financial education, access to banking services, and support from a experts who truly want to help.

Which is why Affinity Plus and the Affinity Plus Foundation have launched a partnership with Build Wealth Minnesota, a North Minneapolis-based non-profit dedicated to strengthening underbanked communities through empowering families to build sustainable social and economic wealth. 

In 2024, the Affinity Plus Foundation made an investment of $30,000 to support Build Wealth Minnesota’s Family Stabilization Program. This program pairs low-income families with certified financial coaches to help them learn to generate savings, avoid debt, build credit, buy a home and protect themselves against predatory lending.

Build Wealth Minnesota is expected to refer at least 20 families to Affinity Plus credit union for membership, and to open a Credit-Builder Loan. Upon completion of the loan term, Build Wealth Minnesota rewards its clients with a matched contribution to their savings account in the amount of the completed loan. 

This match is funded in partnership with the Affinity Plus Foundation. 

“Through this partnership, we hope to identify and support families on their journey to building generational wealth, helping them focus on credit and savings as major indicators of financial well-being,” said Adam Layne, Community Engagement and Business Development Manager at Affinity Plus “We also hope to show these families what it’s like to build a trusted relationship with a financial institution that puts people over profit, reducing the need to use predatory lending outlets.”