Affinity Plus is a not-for-profit member-owned cooperative. We improve the lives of our members through meaningful banking, exceptional experiences, and trusted relationships.
In the midst of the Great Depression in April 1930, a group of Minnesota state employees got together and chatted about the things they wanted from their financial institution – honesty, care and concern for people, a desire to serve, and most importantly, the strength to withstand the ebbs and flows of economic climates.
Rather than trying to find everything they wanted from a traditional bank, they formed a credit union in which consumers weren’t just consumers; they were members who all had an equal share and equal interest in the well-being of the organization.
Prior to 1999, this credit union was called State Capitol Credit Union. The result of its growth from acquisitions and inclusions to its charter (the filter used to determine how consumers are eligible for membership) led to the decision of renaming, rebranding, and redecorating the credit union.
Affinity Plus Federal Credit Union, with its conversational, member-focused tone and rich purple color, was the result. Although it sparkled with newness, the credit union never lost touch with its purpose and the building blocks of its foundation: integrity, transparency, a genuine care for people, excellence in service, and strength for its membership.
Affinity Plus Foundation
We support students, educators and community organizations in their pursuit to better themselves and their communities.
Visit the Affinity Plus Foundation learn how to contribute, or to learn about our grant and scholarship programs.