Impact: Here for good
We’re committed to empowering people and communities to achieve their goals in life. Here’s how.

Our Business
Purposeful Products & Services

Our People
Engaged & Empowered Employees

Our Community
Impactful Community Giving
WHat we Do
Financial Freedom
Proactively preparing and helping people achieve financial freedom.Basic Needs
Providing access to the basic needs that help Minnesotans overcome present-day challenges.Entrepreneurship
Supporting the spirit of initiative and locally grown businesses in our communities.Kindness
Fostering a commitment to inclusivity and kindness for our members, employees, and communities.IMpact in action
Firefighters for Healing
The Affinity Plus Foundation partnered with Firefighters for Healing to send 25 childhood burn survivors the ultimate summer camp experience at Camp RED!
Join Us. Make an Impact.
We’re stronger together. Here’s how you can get involved.