Affinity Plus Wins Innovation Award for Use of eClose Technology

  • Press Release
March 21, 2023
Credit union named a leader in mortgage innovation and technological advancement
ST. PAUL, MINN. – (Mar. 21, 2023) – Affinity Plus Federal Credit Union (Affinity Plus) has been awarded for providing the best digital mortgage closing experiences for our members, which saves time and allows for better communication throughout the mortgage process. 

Affinity Plus won the 2023 ICE Innovation Award for eClose Advantage – Best Consumer Closing Experience by ICE Mortgage Technology®, part of Intercontinental Exchange, Inc., a leading global provider of data, technology and market infrastructure. 

Affinity Plus received the ICE Innovation Award for its industry-leading advancements in hybrid eClose technology to shorten loan turn-times. This keeps members more informed, simplifies communication throughout the lending process, and ultimately saves 75 minutes per loan. 

The ICE Innovation Awards recognize the most-creative mortgage-lending companies who are pushing the envelope with extraordinary, customized solutions leveraging ICE Mortgage Technology® to achieve their business goals with exceptional results. 

“This year's Innovation Award winners’ automation workflows, supported by data, provide their borrowers with a lending experience they can trust, all while growing their businesses and increasing profit,” said Jonas Moe, SVP, Marketing and Market Strategy, ICE Mortgage Technology. “We’re thrilled to recognize forward thinking companies that embrace technology that deliver the American dream of homeownership to their customers and create competitive advantages for themselves.” 

Affinity Plus was recognized during the ICE Experience conference held February 27-March 1, 2023, at Wynn Las Vegas. In addition, Dana Grilz, Information Technology Application Analyst, Affinity Plus FCU, participated in the "Defaulting your Closings to Digital” session and sharing her insights about adopting eClose as your standard of business.
Based in St. Paul, Minn., Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 30 branches located throughout Minnesota and is owned by more than 250,000 members. Affinity Plus has more than $4 billion in assets. Additional information is available at or by calling (800) 322-7228.