Dave Larson, Affinity Plus President/CEO

Dave Larson

Dave Larson is President and CEO of Affinity Plus Federal Credit Union, a position he has held since 2013. Prior to this, Larson served as Senior Vice President of Affinity Plus for nine years. As CEO, Larson led the turnaround effort to strengthen and rebuild the credit union. The success and organizational culture built at Affinity Plus led to Larson’s 2018 and 2020 recognition by the Star Tribune as “Top CEO” among large companies. He was also named to Minnesota 500 list of “Most Powerful Business Leaders in Minnesota” the past three years. In 2019, Larson was honored as a Minnesota Credit Union “Outstanding Professional of the Year.” Under his leadership, Affinity Plus was named a “Top 150 Workplace” and designated “Best Credit Union in Minnesota” by Forbes three years in a row. Larson has a genuine care for the employees, the credit union’s members, and the communities that Affinity Plus serves. Larson is also the Vice Chair for the Board of Directors of Special Olympics Minnesota.

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