Business Banking that Brings Peace of Mind
Discover how Phoenix Counseling found a trusted business banking partner in Affinity Plus, making it easier to focus on serving clients and growing their practice.
Opening a new business can feel overwhelming – just ask therapist Amy Tichy.
Amy and her business partner Marsha Wichmann own and operate Phoenix Counseling in Moorhead. They know plenty about how to listen and support their clients, but were less versed in the practice of business banking when they opened in 2024.
That’s where Affinity Plus came in.
“Both of us already banked with Affinity Plus,” Amy said. “That made it such an obvious choice for our business banking.”
The business has been steady since opening its doors, now with two more therapists on the team and a wide range of psychological services for their clients.
Starting a business wasn’t always the plan, but Amy and Marsha wanted to build a practice of their own to serve the folks in the Fargo-Moorhead area. Amy specializes in drama therapy, and Marsha in substance use counseling, and also has a therapy dog in training.
When they decided to start Phoenix Counseling, they realized how much comes with starting and running their own business – and that the team at Affinity Plus was there to support them.
“They helped us get everything set up quickly and painlessly,” Amy said. “There are so many moving parts to this and Affinity Plus made it as easy as possible. It was one less headache and thing to worry about.”
Amy had experienced Affinity Plus’ reliability in her personal banking, and grew to appreciate it at Phoenix Counseling as she navigated the business side of therapy.
“There was so much uncertainty and unknown, but I can get my questions answered,” Amy said. “I feel safe at the Moorhead branch.”
Learn more about Phoenix Counseling at www.PhoenixCounselingMN.com.
Ready to take your business to the next level? Contact a Business Specialist to see how the Affinity Plus difference can work for you.