Joel Swanson

Joel Swanson, APR, MACT leads Marketing for Affinity Plus, as well as public relations and the community engagement work that includes the Affinity Plus Foundation. Now in his fifth year at Affinity Plus, his mighty Marketing team has successfully implemented a brand refresh, data-driven automated marketing platform, market-dominating digital marketing strategy, modern community engagement strategy and a sustainable growth engine for products and branches – helping spur record new member and financial growth. And we’re just getting started! Joel serves on the Board of Directors for the Affinity Plus Foundation, currently as Treasurer; while participating in professional organizations such the Public Relations Society of America (PRSA) – as well as industry organizations such as PRSA’s Banking and Finance Section, the Minnesota Credit Union Network, and Callahan & Associates Marketing Roundtable. Joel’s career spans almost 30 years of guiding communications and marketing strategy in highly regulated, fast-changing industries. In his personal time, Joel fights for space in the backyard to play catch with his four sons while fending off affection from the family’s 260 pounds of dog (a Saint Bernard and a Newfoundland).