A group of people posting in Adopt Highway gear
ST. PAUL, Minn. (October 10, 2022) – Affinity Plus Federal Credit Union held its tenth annual Plus it Forward Day event on Monday, October 10, 2022. This event, always held on the second Monday in October, gave more than 575 Affinity Plus employees across the state the opportunity to volunteer their time to community organizations and causes that matter the most to them. 

“Our branch leaders and Affinity Plus employees are the ones that connect with their community every day. They truly are experts in what would make a difference to people in their branch area,” said Adam Layne, senior community engagement specialist at Affinity Plus. “By allowing our branch leaders to choose how they make an impact, Affinity Plus employees showed their support with a wide variety of activities, including providing winter clothes to a women’s center in Minneapolis, stocking food shelves in Mankato, and doing yard work in Bemidji.”

This day of volunteering, started by Affinity Plus CEO Dave Larson, eventually grew into CU Forward Day, a statewide initiative of credit union employees, members and partners coming together to volunteer with local organizations. In 2021, more than 60 credit unions and partnering organizations participated, giving 2,300 employees the chance to volunteer over 10,000 hours. 

“Seeing our original idea grow beyond Affinity Plus and take on a life of its own in the Minnesota credit union community has been a wonderful highlight of my career,” said Larson. “As credit unions, we have a responsibility to serve our members and the communities where they—and our employees—work and live. What better way to demonstrate that than by coming together in a day of service across the state? It makes me very proud of our industry.”

In addition to volunteer hours, Affinity Plus donated more than $40,000 to local organizations as part of Plus it Forward day 2022. 
Based in St. Paul, Minn., Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 30 branches located throughout Minnesota and is owned by more than 250,000 members. Affinity Plus has more than $4 billion in assets. Additional information is available at www.affinityplus.org or by calling (800) 322-7228.