a group of people holding a Minnesota Computers for Schools sign

Plus It Forward Day is a day about spreading kindness and giving back to local communities

ST. PAUL, MINN. (October 15, 2021) – Affinity Plus Federal Credit Union (Affinity Plus) held its ninth annual Plus It Forward Day on Monday, October 11th, 2021. Every year on the second Monday in October, all Affinity Plus branches close to give more than 560 employees a meaningful opportunity to give back to their local communities in ways that matter most to them.

“We look forward to Plus It Forward Day every year,” said Dave Larson, President and CEO of Affinity Plus. “It’s a day dedicated for our employees to give back to their communities and themselves. We care deeply about our communities and our employees so it’s a way for those two entities to come together. All acts of kindness, both big and small, were felt throughout this day, and we encourage everyone to get out in their communities and spread kindness – it matters.”

Some of the ways Affinity Plus employees spent Plus It Forward Day 2021 included: Planting trees, cleaning up parks, raking leaves, making tie blankets, delivering gift baskets to first responders and teachers, giving out coffee, and more.

It’s a day all about kindness and randomly spreading it across Minnesota. That kindness has grown every year, so much so that in 2017 the day expanded into CU Forward Day – a day where Affinity Plus joins other Minnesota credit unions in giving back and spreading kindness. This year more than 64 credit unions came together to spread kindness.

In 2013, Affinity Plus hosted the first organization-wide Plus It Forward Day. Since then, it’s a movement that’s grown into CU Forward Day, where Affinity Plus joins other Minnesota credit unions to give back and spread kindness. This year, CU Forward Day had a record number of participation with 64 credit unions and partnering organizations with over 2,300 employees volunteering 10,000+ hours impacting more than 540,000 people all over the state.

Based in St. Paul, Minn., Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 28 branches located throughout Minnesota and is owned by more than 200,000 members. Affinity Plus has over $2 billion in assets. Additional information is available at www.affinityplus.org or by calling (800) 322-7228.