Affinity Plus Spreads Kindness During 8th Annual Plus It Forward Day

  • Press Release
October 23, 2020
ST. PAUL, MINN. (October 22, 2020) – For the 8th year, Affinity Plus Federal Credit Union held its annual day of generosity and kindness called Plus It Forward Day. More than 550 employees spent Monday, October 12, 2020, paying it forward and spreading kindness throughout Minnesota communities.

Employees took part in a variety of activities including: stocking up local food shelves, writing cards for seniors, making blankets for kids in need, packing up goodies for local homeless shelters, donating new dog toys and treats to animal shelters, and so much more

“At Affinity Plus, we believe giving back moves people forward. Not only that, but doing good feels good,” said Dave Larson, President and CEO of Affinity Plus Federal Credit Union. “Although this year might have looked a little different given COVID-19 and we couldn’t gather in large groups, we know that the kindness never ends and won’t stop. Every year, our hope is that by scattering kindness, more kindness will result. We encourage you to spread warmth today; it could change your mood and make someone’s day a little brighter.”

Since 2013, Plus It Forward Day has elevated its core cooperative business principles of people helping people and active community engagement. In 2015, Plus It Forward Day grew to include 14 credit unions in the day’s events. In 2016, it expanded further to include 25 credit unions. In recognition of the growth, partnership and impact, Minnesota Governor Mark Dayton proclaimed Monday, October 16, 2016, Plus It Forward Day in the State of Minnesota. In 2017, Affinity Plus partnered with the Minnesota Credit Union Network (MnCUN) to re-brand the event as CU Forward Day to include an even-larger group of credit unions, further growing the impact on Minnesota communities.

This year, more than 50 credit unions and industry partners continued the tradition and spread kindness throughout Minnesota. In total, over 4,000 volunteers dedicated approximately 6,000 hours of giveback related to the initiative. To learn more about Affinity Plus and how the company is giving back to the communities it serves, please visit

Based in St. Paul, Minn., Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 30 branches located throughout Minnesota and is owned by more than 250,000 members. Affinity Plus has more than $4 billion in assets. Additional information is available at or by calling (800) 322-7228.