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Affinity Plus And The Fillmore Partner To Expand Music Access In Minnesota

  • Press Release
February 5, 2020
Presenting Sponsorship Deal includes Naming, Music Education, and Music Scholarship Opportunities
Front elevation view of The Fillmore Minneapolis Presented by Affinity Plus

Affinity Plus Federal Credit Union today announced they are the presenting sponsor of The Fillmore Minneapolis, opening Feb. 12. It’s now officially named The Fillmore Presented by Affinity Plus Federal Credit Union.

In addition to presenting Minnesota's newest venue, Affinity Plus Federal Credit Union is making a commitment to Minnesota’s music and performing arts community, including:

  • An annual scholarship program, in partnership with Music Forward Foundation, for Minnesota students pursuing a music, performance, hospitality or related career
  • Music career events for K-12 students to explore careers in music, such as live event operations, production, music engineering, music business management, customer service, hospitality and/or other related fields. To help students better identify how to bring their careers and passions together.
  • Highlighting partner non-profits at select Fillmore events
  • Supporting another great Minnesota venue, featuring 150 events each year from all musical genres.

"By sponsoring the newest premier music venue in the state, we’re investing in our community in a meaningful and specific way, especially for those who love live music and events,” said Dave Larson, President and CEO of Affinity Plus. “We have always believed in giving back, and we are thrilled to support students who want to further their education, especially when it comes to pursuing a career in the music industry. We look forward to seeing the impact of The Fillmore venue as well as our scholarship program flourishing." 

Nurit Smith, executive director for the Music Forward Foundation said, "We are honored to be partnering with Affinity Plus on this new scholarship for Minnesota youth focused on careers in the music industry. It’s important to ensure that all young people have access and opportunity into this substantial multi-billion dollar industry. And with this scholarship launch, together we will help turn a young person's passion for music into a profession."

Based in St. Paul, Minn., Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 30 branches located throughout Minnesota and is owned by more than 250,000 members. Affinity Plus has more than $4 billion in assets. Additional information is available at www.affinityplus.org or by calling (800) 322-7228.

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