Message from Your CEO, Dave Larson
Greetings to all of our members, and a Happy New Year!
I love this season that we’re in. The anticipation of what
lies ahead in the New Year contains excitement, changes and
challenges. With the holidays over and the hustle-and-bustle
behind us, it’s easy to get caught up as we forge ahead – without
pausing to celebrate accomplishments. To appreciate the
achievements and milestones.
When I became CEO in the fall of 2013, we set out to enhance
the credit union’s financial foundation and strengthen the
cooperative – for our members. We created a new mission and
vision for Affinity Plus, and we established our core values as an
MISSION STATEMENT – Affinity Plus is a not-for-profit
member-owned cooperative providing exceptional service
and quality financial products for its membership.
- Caring: We show compassion and respect for people. We treat
people with dignity.
- Excellence: We strive for the best results and have high
expectations. We seek to improve, and to have a safe, secure and
- Integrity: We are honest and trustworthy. We are open to new
ideas and feedback. We learn from our mistakes.
More than just words, this is our promise to you. We want you
to feel confident in the products and the services we provide.
And we want you to experience our core values in action when
you interact with us – whether that’s in a branch or through our
phone and digital channels.
Casting a future vision: A stronger Affinity Plus
As we head into 2017, the area I’m most excited about is our
Vision Statement. It’s where we aspire to be as we lead Affinity
Plus into the future. It reads:
VISION STATEMENT – To be well-positioned to capitalize on
opportunities for the betterment of the cooperative.
Due to work of our employees and leaders, and the financial
health of our members, I am proud to say that this vision has
become a reality. This year, Affinity Plus will begin a series of
critical projects that represent a significant investment into the
future of the credit union.
Our initiatives over the next few years will include upgrades to:
- our online and mobile banking system
- our core processing system
- our consumer loan origination system
- our corporate network
Some of the enhancements will be seen and felt by the
membership; others will be behind-the-scenes to create
efficiencies for our employees.
As we celebrate a successful 2016, you can rest assured that we
are reinvesting in the credit union to make a better, faster, more
efficient Affinity Plus! Exciting times are ahead.
I sincerely thank you for your trust in us – we appreciate our
member-owners and strive to provide exceptional service and
quality financial products for you. Happy New Year!