Affinity Plus celebrates new Cambridge branch grand opening June 14 with look back, look forward

CAMBRIDGE, Minn. (June 15, 2017) – Affinity Plus Federal Credit Union celebrated its new Cambridge branch Wednesday with a grand opening that welcomed nearly 200 people to tour the larger space, hear from leaders and enjoy food and refreshments.

“This is a really exciting time for Affinity Plus, for our community and for our members,” said LeAnne Larson, market manager in Cambridge. “We didn’t move far, but we think we’ve really given our members the branch of the future they want and deserve.”

Affinity Plus moved in late May from a smaller nearby location to the stand-alone building with nearly twice the square footage at 1990 2nd Ave. SE, just off Minnesota Highway 95 on the community’s east side. She noted that the credit union has been in Cambridge for 35 years, first serving state employees and then increasing community membership through the decades.

The new facility features a much-larger lobby with an expanded teller line and waiting area; three drive-thru lanes, including a dedicated, 24-hour ATM lane; and more private spaces for one-on-one conversations with loan officers, investment specialists and other Affinity Plus staff.

Dave Larson, Affinity Plus President/CEO, reminded participants that Cambridge-area members have a special relationship with their branch, and have never been shy about sharing their dreams.

“Over the years, we have gotten a lot of feedback about our Cambridge facility, that we needed to improve to meet the needs of our members,” he said. “We believe we've done that, and hopefully members feel the same way."

Melissa Bettendorf, North 65 Chamber of Commerce executive director, said the chamber relishes celebrating business openings, expansions and growth. Affinity Plus, she said, is well known for how it “really focuses on serving people, not profit. This beautiful new facility will enable you to do just that."

Caroline Moe, city of Cambridge finance director, spoke on behalf of city officials and praised Affinity Plus for moving into a building that formerly housed another financial institution.

“We are very excited you were able to repurpose this beautiful building for your needs and for the needs of your members,” Moe said.

The Cambridge relocation is part of a full 2017 schedule for Affinity Plus that showcases the credit union’s commitment to community branches, Dave Larson said.

Later this year a new community branch will open in Mankato, Minn. A renovated branch will re-open on the St. Cloud State University campus. And a much-anticipated new branch will open in New Hope, Minn., in the western suburbs of the Twin Cities.

Affinity Plus also is working on an upgrade to its online and mobile banking systems which incorporates member feedback and other new features.

“We are making significant investments into the cooperative and are committed to improving the member experience through our branch and digital channels,” he said.