Affinity Plus' first west-metro Twin Cities branch opens Oct. 16 in New Hope, Minn.

NEW HOPE, Minn. (Sept. 19, 2017) – Affinity Plus Federal Credit Union is finishing work on its first-ever branch in the Twin Cities west-metropolitan area, and will open the doors in New Hope on Monday, Oct. 16.

The branch, at 4231 Winnetka Ave., is the Affinity Plus’ second “next-generation” branch in 2017 – the first opened in August on the St. Cloud State University campus. Like the renovated campus branch, the brand-new branch in New Hope will feature:

• a contemporary design and furnishings meant to provide both privacy and a friendly, welcoming atmosphere;
• expanded technology;
• digital marketing;
• a deposit-taking drive-up ATM

Affinity Plus is planning a grand opening for Thursday, Nov. 2, and is inviting members, business and government leaders, and the broader community.

“We were thoughtful and patient about finding exactly the right location for our first west-metro branch,” said Dave Larson, Affinity Plus president/CEO. “We know we’ve made the right choice in the New Hope community.”

Tara Rutz, New Hope branch manager, said her team is excited to begin serving new and future members in New Hope and the surrounding communities.

“We want the community to know that we’re not just opening a business – Affinity Plus is here to be a part of their community,” Rutz said.

She, her staff and Affinity Plus leaders already have been actively involved in the community: They assisted with the community’s National Night Out; supported a women's shelter in nearby Plymouth, Minn; volunteered time at Second Harvest in Golden Valley, Minn.; and helped the local school district. They also have stopped at various locations around New Hope to thank other employees from the city, school district and businesses.

Taylor Murray, Affinity Plus vice president of branch services, said the anticipation about the credit union’s first branch in the western suburbs is proof physical spaces still play a role in modern banking.

“It demonstrates why branches are still so important. We’re upgrading our digital experience, because evolving technology is making it easier for members to complete routine transactions. But branches continue to be an integral part of the member experience,” Murray said.

Along with the New Hope and St. Cloud State University campus branches, Affinity Plus also moved its Cambridge, Minn., branch from a smaller location to a larger, renovated space just down the street. And work continues on a new community branch in Mankato, Minn., that will open later this year.