Invested in underserved communities with branches in the inner city, first-ring suburbs, and rural Minnesota.
Engaging and moving unbanked and underbanked individuals to become fully participating credit union members
Bilingual-speaking member advisors available to support members
Increased accessibility for visitors with disabilities; for example, accessibility of digital banking and our website for members who are visually impaired
Achieving a Low-Income Credit Union designation from the National Credit Union Administration, allowing us more flexibility in products and regulations
Promoting low-to-moderate income financial programs, such as the Federal Home Loan Bank Homebuyer Grant program
Fees: Affinity Plus has significantly fewer fees and very low-to-no cost products than most financial institutions, and partners with members experiencing financial hardship
Creating unique wealth-building and credit-building products, such as unsecured loans, certificate builder accounts and certificate secured loans with lower entry requirements
Small business relief from COVID-19 and George Floyd unrest, including PPP and low-interest recovery loans. Affinity Plus has nearly 500 small business members in Minneapolis and St. Paul, many with diverse ownership.
Actively listening to employees, through diversity, inclusion and belonging events, as well as intentional exit interview questions
Actively hiring bilingual and culturally diverse employees
Sponsoring diverse employees for H1-B visas
Offering paid MBA program for employees through Metropolitan State University
Removed barriers for potential candidates for employment, such as moving 4-year degree from required to preferred
Developed a gender transition guide for leaders and employees
Extensive training for leadership, staff and Board of Directors
Offered 8 hours extra community volunteer hours after George Floyd death
Affinity Plus Foundation that provides scholarships, community grants and grants to teachers for new ideas/emerging needs
Ongoing credit union support for Charities of Choice, including 20+ year relationships with Special Olympics Minnesota and Second Harvest Heartland
Sponsoring yearly Plus it Forward Day for employees to engage in community service in their communities throughout the state
Following the unrest from George Floyd’s death, Affinity Plus signed the “Credit Union DEI Collective Pledge,” whose mission is to bring forth social, economic, political and legal justice for combating oppression and systemic racism. In addition, as a credit union we’ve completed the optional NCUA Credit Union Diversity Self-Assessment for the past 3 years.
Created fund to engage members and employees that raised more than $330,000 to address racial injustice, business rebuilds and basic needs following the death of George Floyd
Created partnership with Minnesota Computers for Schools and KARE 11 to host technology donation drives across the state, benefitting primarily low income and diverse families with more than 40,000 pounds of technology donated
Sponsoring programming that highlights those doing good in priority communities: KFAN Carly Zucker’s “Overtime” show and KARE 11’s “Communities that KARE” segment.
Senior Leadership commitments: Serving in the community, for example: CEO Dave Larson, Vice Chair of Special Olympics Minnesota Board; Chief Talent Officer Julie Cosgrove, Ambassador on the MNCUN Global Women’s Leadership Network